Prof. GUO Zhongshi (Steve)


Prof GUO Zhongshi (Steve) received his BA in English and English literature from Beijing Foreign Studies University. He worked as a journalist at China Daily for seven years before obtaining his Master's and PhD degree in political communication at the University of Wisconsin-Madison. He came to teach journalism and mass communication at the Baptist in 1996.

Tel: (852) 3411 5179
Fax: (852) 2336 1691



Teaching Areas

  • News Translation
  • News Writing in English/Chinese
  • Opinion Writing
  • Feature Writing
  • China Reporting
  • Mass/Communication Theory
  • Communication and Public Opinion
  • Research methods

Editorial board

Associate Editor Asian Journal of Communication

Associate Editor Studies on Teaching & Leaning



  1. Yang, F., & Guo, Z. (2015). The moderating effect of imagery ability on perceived vividness: the case of HPV vaccine advertising in China. Chinese Journal of Communication. Vol. 8(2): 177-195.

  2. Guo, Z. (2014). Advancing a typology of media content: analysis of a literary journalism story. Journal of Mass Communication and Journalism. Vol. 5(1) 237
    doi: 10.4172/2165-7912.1000237

  3. Sun, M., & Guo, Z. (2014). Media exposure and fashion involvement in China: A model of analysis. China Media Research. 10(3):53-63.

  4. Sun, M., & Guo, Z. (2014). Media exposure, social comparison and self-discrepancy: A model of prediction of fashion clothing involvement. Intercultural Communication Studies. XXIII(2): 151-172

  5. Feng, C., & Guo, Z. (2013). Tracing the route of China’s Internet censorship: An empirical study. Telematics and Informatics. 30(4):335-345.

  6. Guo, Z.  & Li, X. (2013). Media use and perceived media functions of metropolitan audiences: The case of Guangzhou. Communication and Society. Vol. 26(1): 75-100.

  7. Sun, Y., & Guo, Z. (2013). Media use, social comparison, cognitive dissonance and peer pressure as antecedents of fashion involvement. Intercultural Communication Studies. XXII (1):117-139.

  8. Shen, F. & Guo, Z. (2013). The last refuge of media persuasion: News use, national pride and political trust in China. Asian Journal of Communication. Vol. 23(2): 135-151.

  9. Feng, C., & Guo, Z.(2012). Support for censorship: A multi-level meta-analysis of the third-person effect. Communication Reports. Vol. 25(1): 40-50.

  10. Guo, Z., & Feng, C. (2012). Understanding support for Internet censorship in China: An elaboration of the theory of reasoned action. Journal of Chinese Political Science. Vol. 17(1): 33-52.

  11. Shen, F., Lu, Y., Guo, Z., Zhou, B. (2011) News media use, perception, and efficacy: A multi-level analysis of media participation in China. Chinese Journal of Communication. Vol. 4(4): 475-495.

  12. Guo, Z. (2011). Framing distance: Local vs. non-local news in Hong Kong Press. Chinese Journal of Communication. Vol. 4(1): 21-39.

  13. Guo, Z., & Li, X. (2011). Perceptions of media functions and processing of news: Analysis of audience in a Chinese metropolis. Asian Journal of Communication, 21(1): 47-68.

  14. Wang, N., Guo, Z., & Shen, F. (2011). Message, perception, and the Beijing Olympics: Impact of differential media exposure on perceived opinion diversity. Communication Research. Vol. 38(3): 422-445.

  15. Guo, Z., To, Y., Huang, Y., & Chan, F. (2010). The meaning of distance in news: Hong Kong media’s differential treatment of local vs. non-local events. Mass Communication Research. Vol. 105: 195-235.

  16. Guo, Z., Zhou, B., & Lu, Y. (2010). Media literacy and political cognition: Empirical analysis of a set of theoretical relations. In Lu, Y. (ed.), Media literacy: Conception, Cognition and Participation (in Chinese). Shanghai: Economic Science Press.

  17. Guo, Z., Huang, Y., To, Y., & Chan, F. (2010). Social meanings local and non-local news in Hong Kong press. In Shan, B., Shi, Y., & Liu, X (Eds.), The Cross-Cultural Orientation of Journalism and Communication Research. Shanghai: Shanghai Communication University Press.

  18. Lu, Y., & Guo, Z (2010). Media literacy, interpersonal discussions, and media participation: The mediating role of media efficacy. In Lu, Y. (ed.), Media literacy: Conception, Cognition and Participation (in Chinese). Shanghai: Economic Science Press.

  19. Huang, Y., Guo, Z., To, Y., & Chan, F. (2010). Measuring news content and press performance: The case of Hong Kong. Communication and Society. Vol. 12(2): 148-174.

  20. Shen, F., Wang, N., Guo, Z., & Guo, L. (2009). Online network size, efficacy, and opinion expression: Assessing the impacts of Internet use in China. International Journal of Public Opinion Research. Vol. 21(4): 451-476.

  21. Guo, Z. (2009). Through barbed wires: Context, content, and constraints for journalism education in China. In Lee Becker & Josephi Beate (eds.) Journalism Education in Countries with Limited Media Freedom (pp. 1-30). New York: Hampton.

  22. Guo, Z. Huang, Y., To, Y. & Chan, F. Hong Kong News Media Performance Study, Working Paper Series.Chinese/15 pages (Dec. 2008) David C. Lam Institute for East-West Studies.

  23. Guo, Z. Concept and conceptualization in communication research in China. Journalism Quarterly (2008). Vol. 1: 8-11.

  24. Guo, Z., & Lu, Y. (2008). “Fact extrapolation” in reportage: Examining the changing intellectual-state relations in China across three historical periods. Communication & Society (in Chinese). Vol. 6:167-192.

  25. Lu, Y., & Guo, Z. (2007). Empowerment through media literacy: From interpersonal discussion to media participation intention. Mass Communication Research (in Chinese). Vol. 92: 1-36.

  26. Guo, Z., Cheong, A., & Chen, H. (2007). Nationalism as public imagination: Media’s routine contribution to latent and manifest nationalism in China. International Communication Gazette. Vol. 69(5): 473-486.

  27. Guo, Z. (2007). Concept Explication: An exposition of the scientific nature of empirical research methodology of mass communication. Lu, S. & Hong, J. (eds.) Series on Western Research in the Humanities and Social Sciences: Mass Communication (pp. 400-420 in Chinese). Beijing: Renmin University Press.

  28. Guo, Z., Zhou, B., & Lu Y. (2006). Media literacy, political cognition, media functions and media use: An analysis of their theoretical connections. Communication & Society (in Chinese). Vol. 1: 122-145.

  29. Guo, Z., Cheung, A., & Shen, C. (2006). Reasoning and processing: A model of analysis. China Media Report. Vol. 17(1): 39-47.

  30. Guo. Z., Cheung, A., & Shen, C. (2005). Depth of reasoning and information processing: A predictive model of SARS behavior. Special Issue of Asian Journal of Communication. Vol. 15 (3): 274-288.

  31. Guo, Z., & Huang, Y. (2002). Hybridized discourse: social openness and functions of English media in post-Mao China. World Englishes. Vol. 21(2): 217-230.

  32. Guo, Z., Zhu, J., Chen, H., Yu, X. & Huang, Y. (2002). Ubiquitous media reality: Comparing direct and mediated experience as sources of crime perception in Hong Kong and Guangzhou. Mass Communication Research (in Chinese). Vol. 71:61-86.

  33. Yu, X, Chu, L., & Guo, Z. (2001). Reform and challenge: An analysis of China’s journalism education under social transition. Gazette: The International Journal for Communication Studies. Vol. 4: 63-77.

  34. Guo, Z., Zhu, J. & Chen, H. (2001). Mediated reality bites: Comparing direct and indirect experience as sources of crime perceptions across two communities in China. International Journal of Public Opinion Research. Vol. 13(4): 398-418.

  35. Guo, Z. (2001). To each according to its niche: Analyzing the political and economic origins for a structural segregation in Chinese press. Journal of Media Economics. Vol. 14(1): 15-30.

  36. Guo, Z. (2000). Media use habits, audience expectations and media effects in Hong Kong’s First Legislative Council Election. Gazette, the International Journal for Communication Studies. Vol. 62(2): 133-151.

  37. Guo, Z. (1999). Mainstream development of China’s media under reform in the 1990s. Politica. Vol. 12: 24-30.

  38. Guo, Z., & Chen, H. (1998). Opposites apart: Explaining different revenues between China's party and mass-appeal newspapers. Asian Journal of Communication Special Issue on Advertising and Cultural China. Vol. 8 (2): 70-99.

  39. McLeod, J., Sotirovic, M., Voakes, P., Guo, Z., & Huang, S. (1998). A model of public support for First Amendment Rights, Communication Law and Policy. Vol.3(4): 479-514.

  40. Chen, H., & Guo, Z. (1998). An analysis of the revenue gap in advertising market shares among party and mass appeal newspapers, Mass Communication Research (in Chinese). Vol. 57: 5-26.

  41. Guo Z., & Moy, P. (1998). Media or message? Predicting dimensions of political sophistication, International Journal of Public Opinion Research. Vol. 10(1): 26-50.

  42. Guo, Z., & Chen, H. (1997). China’s media content under commercialism. Mass Comm Review. Vol. 24(3-4): 85-101.

  43. Guo, Z. (1997). The long arm of the television world: An evaluation of the cultivation theory, Journalism and Communication (in Chinese). Vol. 2:58-64.

  44. McLeod, J., Guo, Z., Daily, K., Steele, C., Huang, H., & Chen, H. (1996). The impact of traditional and non-traditional media forms in the 1992 U.S. presidential election, Journalism & Mass Communication Quarterly. Vol. 73(2): 401-416.

  45. McLeod, J., Guo, Z., Daily, K., Eveland, W., Bayer, J., Yang, S., & Wang, H. (1996). Community integration, local media use and democratic processes, Communication Research. Vol. 23(2): 179-209.


Professional Publications

  1. Construction of distance: A comparison of local vs. non-local news coverage in Hong Kong press, with Huang, Y., To, Y.,. & Chan, F.. In Shan, B., Shi, Y., & Liu, X. (Eds.) The Intercultural Turn of Journalism and Communication (pp. 171-190) (2011)(距离的建构:香港报章本地与非本地新闻报道之比较)。单波,石义彬,刘学(主编)新闻传播学的跨文化转向
  2. Hybridized Discourse: Social Openness and Functions of English Media in Post-Mao China, with Huang, Y. CSA Linguistics and Language Behavior Abstracts
  3. Changes for Media Management, with Li, Y. Ming Pao Periodical. (April 2006). Vol. 349. Cover Story
  4. Whodunit: Magazine, Mayhem and Mass Mentality,The Young Reporter, December 2002
  5. Where Soul Resides (translation) (2001). Beijing: China Workers’ Publishing House.
  6. Misleading Messages in Movies (2001).
  7. Media Blurring Line, China Daily. Dec. 21, 2000 p.6.
  8. Small Things That Count Big, China Daily. Aug. 31, 2000, p.6.
  9. The Fall from Grace of Precision Journalism, China Daily. Aug. 17, 2000, p. 6.
  10. Young China: Time Magazine Special Edition (Translation, entire issue). Oct. 23 2000.
  11. Line between Right and Wrong for Journalist Activities Hard to Draw, Oriental Daily News. Aug. 27, 1997 issue.
  12. Subjectivity in Media News Selection, Oriental Daily News. Aug. 27, 1997 issue.
  13. Views across wide divide: Three academics say survey show people in the SAR are skeptical how much autonomy Beijing will give Hong Kong, with Zhu, J., & Chen, H.  South China Morning Post, July 8, 1997, Analysis page, p. 17.
  14. Keeping differences while pursuing commonality: One step closer to Hong Kong's return to China, Ming Pao, with Zhu J. & Chen, H. July 7, 1997 issue, p. c6.